It takes a lot of mental preparation and appetite for risk when it comes to starting your own business. However, the good thing about a cleaning business is that it has low cost of entry and fewer players in the industry. As a result, you are able to set-up a profitable venture right from the start.
In fact, the growing need for clean premises, especially after the pandemic, has only made it a prudent choice to invest in the cleaning business. However, before you start looking for commercial cleaning franchise for sale, you must read the following tips to ensure that you are setting yourself up for success and not failure!
Choose the right territory
The service area you choose for your business plays a huge role in your success story. If you define too large an area, then you run the risk of spending too much time and resources in simply commuting. At the same time, too small a territory is no good either as you will struggle to find customers, especially if there are more players in the same area.
So, what can you do to avoid this situation? For starters, don’t be tempted to expand too much. Start with a couple of neighborhoods that you can service diligently and access easily. However, make sure that this area is dense in commercial establishments to be able to find a ready market for your service. Experts also recommend that your cleaning territory should not go beyond 20-25 miles from your base.
Use professionals for marketing efforts
Marketing your cleaning business properly lies at the heart of its success and failure. You may setup the most promising venture but your audience has to know you exist in order for you to succeed.
As a start-up, you may already have a lot on your plate. Therefore, it is advisable that you outsource your marketing needs to a professional who understands how to promote you. If you are cash-strapped, then you can also take help from freelancers who will offer you good service at a fraction of a price. When you choose a marketer to market your cleaning business, make sure they are helping you in setting up website. A solid online presence is a sign of reliability, especially when you enter the market as a new player. You can also request your marketing expert to setup your social media pages.
When you use marketing professionals, they will be able to guide you in using the right paid advertisement in advertising your business to your audience. They will also send promotional emails to your potential clients, among other things.
Marketing efforts need planning and lot of time to execute. So, if you are occupied with other things, then don’t hesitate to outsource this aspect of your business to be able to focus on your core competencies.
Get your business insured
As a commercial cleaner, you must take business insurance to get rid of any liability of property damage or accidents caused on the job. In absence of this insurance, you would still be liable to pay for the damage/accident, even if you are not directly responsible for it. These costs can be catastrophic, especially for a new business owner. But most importantly, a well-informed commercial client will always ask for insurance before hiring you for cleaning services. Therefore, it is in your best interest to invest in an insurance soon after you acquire your license.
Get yourself out there
Apart from the usual marketing efforts, you can also use variety of other means to promote your business. For instance, you can start a Facebook Page or start writing informative articles to appear in online search results. You can also ask your friends and family members to review your business online. They can also recommend you if someone is looking for a cleaner. These techniques are very helpful if you are struggling to get your first customers.
Invest in proper equipment
You may be starting small for now, but you must always aim for growth and expansion down the line. For that to happen, you must invest in robust infrastructure that involves high-quality cleaning supplies as well as equipment. Even your cleaner van should be well-marked with company insignia and easily identifiable to make you appear more genuine.
Offer deals and promotions
Another way to score big clients is by offering them good deals and promotions. When others are already offering what you are offering, then the best way to attract customer attention is by providing them the best quality service at a lower price. Think out of the box to come up with
With these tips, you will be able to give your cleaning business a head-start in a crowded marketplace.