With beach getaways turning into mainstream, stylish bikinis become a number one staple for our thalassophile friends. That said, fashionpreneurs are filling up their shops with swimwear displays not just in summer but all year-round.
The bikini craze has truly opened so many opportunities for both designers and aspiring entrepreneurs that we can’t blame you for jumping on the bandwagon. Starting your swimwear line can be an exciting venture, especially when you have this innate connection with bikinis.
Similar to any line of apparel, a bikini business requires a wide array of designs, market appeal and various marketing strategies to boost sales. It might sound a bit cliché but there is a tight competition out there. So, the biggest challenge is how you can make your designs stand out and drive the business forward.
After all, competitions do not intend to make you feel worried because where there is competition, there is going to be a consumer demand and that’s just one of the many things that will make you say “Yes” to this type of business.
To help you get started, here are a few tips and tricks that will help you start your swimwear line from scratch to a business that lasts.
Design outside the box.
Any business starts with a plan. But, when it comes to fashion and design, the approach begins with some brilliant sketches. Design schools will often teach you to craft your designs first before you proceed to plan out a business.
As mentioned earlier, there is great competition waiting for aspiring entrepreneurs. Although many designers take some inspirations from other giant brands, outright copying should never be advised. If you want to stay ahead of the competition, make sure you have something unique to offer. Aside from originality, other factors to consider are style, comfort, materials, and costs. You can also cater to related items such as custom swim caps, shades, goggles, and other swim gears to boost your sales.
Create a killer business plan.
Once you have your design collections ready, it’s time to sketch an excellent business plan. This will serve as your action plan towards the entire creation and operation of your business. A swimwear business plan must include a long list of essential factors like building your team, getting investments, marketing, manufacture, costs, delivery, taxes, labels, and other related items that must be planned out for smooth line operation.
Plan the production.
For starters, you can produce your swimsuit designs on your own to reduce the costs. However, overly intricate designs may require an extension of manufacturers. There are two options when it comes to manufacturing your main product, either you team up with an established manufacturer or build your production team to manufacture your swimsuit designs.
Build a platform.
Now that you have accomplished the initial production of swimsuits, you are now ready to show the world what you have created. An e-commerce website will serve as a footbridge that connects your product to its target consumers. Follow these steps from Wix so you can start setting up your very first website.
If you think creating a platform where consumers can place orders is the final step, you’re wrong. Your next goal should be about getting brand recognition. Connect your site to your social media pages to increase your brand’s appearance online. You can also work with models or influencers to drive traffic to your website. Some brands are sending away product samples to a number of celebrities to get featured on their socials. The digital world is a powerful avenue to gain recognition as long as you know how to utilise it smartly.