Imagine spending hours and several resources on a nuanced SEO campaign. Imagine hiring reputable SEO experts and hoping to establish a strong online campaign. Now imagine finding out that your brand is nearly invisible on Google, stuck somewhere in the third or fourth pages of search engine results. While this is disheartening, it is also fixable. You just need to find the root cause of the issue and come up with some strategies to counteract it. Here’s a look at some of the reasons why your website may not be ranking well on Google:
Sometimes a poor ranking has nothing to do with the quality of your SEO campaign and everything to do with the level of competition already present in the industry. If you have competitors with nuanced marketing strategies and consistent SEO, they will dominate the first page.
The best way to avoid this is to find keywords that are less crowded but still effective. For example, if you’re a local business, you can find local target keywords instead of counting on the more generic or popular terms. This often requires more in-depth keyword research, but the optimization will bring you to the first page of Google and help drive more traffic.
- The Campaign Still Needs Time
SEO is a long-term strategy that takes a little time to show good results. Don’t believe promises of a strong position in a month or two. SEO starts showing results in around 9 to 10 weeks but will help you gain a strong position after a few months. Website owners can invest in other strategies like PPC or paid social media ads to increase traffic or brand presence in the meantime.
It is never a good idea to rush SEO because that can compromise the quality of results. Some rush tactics can even attract penalties because they compromise user experience. For example, buying links from farms may give you a temporary boost, but your ranking will drop eventually and Google will penalize you for it. A good SEO strategy takes a little time but it shows stellar results.
- The Nature of the Keyword
Sometimes the nature of the keyword changes and that can lead to a fall in rankings. Consider the current business environment for a moment. Many people are forced to stay at home and businesses are temporarily closed. In such an environment, the meaning of a keyword can change. For example, searching ‘faucet repair’ may have yielded a long list of local plumbers before the pandemic but now Google has recognized the demand for DIY and offers a list of tutorials instead.
The nature of keywords can change because Google looks at the intention of the user and the circumstances before providing results. Your website may experience a drop in ranking or may not rank well on such keywords because you don’t meet the intention of the user. It is all a matter of finding a way around it or targeting more specific keywords.
- Penalty Implementation
If you violate any guidelines or use black hat SEO techniques, Google will implement a penalty on your website. This penalty can remove your site completely from the results so it won’t even show up in the 3rd or 4th page; it will just vanish from the search engine. While other search engines may still show your site, penalties are a near-death sentence. You need to recover your website and ask Google to remove the penalty before you can see any jump in rankings.
A qualified SEO professional with ample experience in the field will help you overcome these obstacles. It is possible to gain a good online presence with some commitment and innovativeness.