As a company grows, there is a need to outsource certain tasks. Content creation is one such task. You cannot do without regular content as it is the backbone for all digital marketing strategies but at the same time, dedicating a full time resource to content creation may be a very expensive proposition. Thankfully, there are a number of content marketing companies in India. These companies can help create and distribute different types of content across multiple channels.
Some of the key services offered by them are:
1. Website Content
Content is an important part of website development. The content should promote your brand, position you as a thought leader and be easy to read. It should make the website visitor want to read ahead and keep them from leaving the page. It must also be informational. Thus, there is a fine balance that the writer must maintain between an informational and engaging tone. Content marketing companies specialize in such content and understand how to publish catchy content.
2. Article and Blog Writing
Articles and blog posts are the most common form of content. Though they sound similar, there is a marked difference between them. Blog posts are considered more informal while articles must be structured more formally. A content marketing company can also help with other forms of written content such as e-books and white papers.
3. SEO Content
Simply having a website is not enough, the website must be easy to find and ideally listed on the first page of a search result. This is where SEO or Search Engine Optimization comes in. Most content marketing companies in India have SEO specialists. They will identify relevant keywords and create content for onsite and offsite optimization using these keywords. Creating SEO content is a specialized skill as the keywords must be incorporated in such a way that it fits into the sentence organically and the keywords must be used in the right density.
Many marketers consider videos a more effective means of communication as compared to written content. This is because the viewer can absorb more information in a shorter time span with less effort. However, creating videos takes more effort than writing an article. Even if you have an intern who can write blog posts, you will need a video specialist to create and edit videos for you. The agency will be able to provide short and long videos. You may also choose to publish long videos on your website and shorter synopsis videos on your social media channels.
5. Social Media Management
Apart from creating content, a content marketing agency will also help you market and distribute the content online. Social media channels are an important part of this distribution system. The content agency will post the content created for your brand across all social media platforms like Facebook, Instagram, twitter, etc. Depending on your agreement, they will also look into customer engagement on these platforms. This includes responding to enquiries, comments and encouraging user generated content.
6. Website Audit
You may also ask the content marketing agency to audit your website on a regular basis. This should ideally be done once a month or once a quarter. They will check the quality of content, backlinks and SEO ranking. When the website is audited regularly, you can assess what changes are needed for your marketing campaigns and where you need to focus more attention. This way your marketing efforts stay up to date and current at all times.
Whether you are in the north or the south, there are a number of content marketing companies in India. However, they are not all equal in terms of the quality of services provided or their experience. Their fees will also differ accordingly. Hence, it is best to work with an agency that has been recommended by someone you trust. Don’t make the agency’s fee structure your only consideration. Look into the agency’s portfolio and work experience as well as the content on their own website and social media channels. It is also generally a good idea to work with the agency on a trial project before signing a long-term contract. That said, always look for an agency you feel is trustworthy and one who you can work with for at least a few years.